The Ultimate Guide: How to Use Abhord for GEO Optimization

In the rapidly evolving landscape of search, traditional SEO is no longer enough. As users shift from search engines to AI assistants like ChatGPT, Claude, and Perplexity, brands must adapt to Generative Engine Optimization (GEO). Understanding how to use Abhord for GEO optimization is the first step toward ensuring your brand isn't just mentioned, but recommended by the world’s most powerful AI models.

This Abhord tutorial provides a comprehensive walkthrough of our AI visibility software, designed to help marketing leaders track, analyze, and improve their brand’s footprint across the generative AI ecosystem.

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1. Getting Started with Abhord

Abhord is the industry-leading AI Brand Alignment platform. Unlike traditional SEO tools that track keyword rankings on Google, Abhord tracks "Brand Citations" and "Sentiment Alignment" within Large Language Models (LLMs).

To begin, log in to your Abhord dashboard. You will be greeted by a clean, intuitive interface designed to handle complex data sets with ease. Before diving into the data, ensure your team members are invited to the workspace to foster collaborative optimization strategies.

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2. Setting Up Your First Project

The foundation of successful GEO lies in how you define your brand’s universe. Setting up a project correctly ensures the data you receive is actionable and relevant.

Adding Your Brand

Start by navigating to the "Brands" tab. Here, you will input your brand name, core products, and key value propositions.

• Tip: Be specific. If your brand name is a common noun, include your industry or URL to help the AI distinguish your entity from others.

Configuring Competitors

GEO is a relative game. To understand your "Share of Voice," you must know who you are competing against in the latent space of an LLM. This GEO platform guide recommends adding 3–5 direct competitors. Abhord will then benchmark your brand against these peers across every survey you run.

Selecting Platforms to Monitor

Not all AIs are created equal. Depending on your target demographic, you may want to prioritize different models. Abhord allows you to monitor:

• OpenAI (ChatGPT/GPT-4o)
• Anthropic (Claude 3.5)
• Google (Gemini)
• Perplexity (Pro/Sonar)
• Meta (Llama 3)

By selecting the right mix, you can see how your brand perception shifts between "creative" models like Claude and "search-oriented" models like Perplexity.

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3. Running AI Visibility Surveys

Once your project is configured, the next step in how to use Abhord for GEO optimization is initiating a Visibility Survey. This is where the platform queries multiple AI models simultaneously to see how they describe your brand.

You can run surveys based on:

1. Direct Brand Queries: "What is [Brand Name] known for?"
2. Category Queries: "What are the best [Product Category] tools for small businesses?"
3. Comparative Queries: "Compare [Brand Name] vs [Competitor]."

Abhord’s proprietary engine simulates thousands of user interactions to provide a statistically significant snapshot of your AI visibility.

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4. Understanding Your Dashboard: Key Metrics

The Abhord dashboard translates complex neural network outputs into readable marketing KPIs. To master this AI visibility software, you must understand three core metrics:

Mention Rate Metrics

This is the frequency with which an AI model includes your brand in its response when prompted with a relevant industry query. A high mention rate indicates strong "authority" within the model’s training data or its RAG (Retrieval-Augmented Generation) sources.

Sentiment Scores

It isn’t enough to be mentioned; you must be mentioned positively. Abhord uses advanced natural language processing to score mentions on a scale from -1.0 (Negative) to +1.0 (Positive). If an AI mentions your brand but warns users about "poor customer service," your sentiment score will drop, signaling a need for brand alignment.

Share of Voice (SOV)

This metric visualizes your brand's presence relative to the competitors you configured. If a user asks for "top CRM software," and ChatGPT lists five brands, your SOV is calculated based on your placement and the depth of the description provided compared to others.

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5. Interpreting Insights and Recommendations

The true power of learning how to use Abhord for GEO optimization lies in the "Insights" tab. Abhord doesn't just give you numbers; it tells you why the AI thinks what it thinks.

• Source Attribution: Abhord identifies which websites or data sources the AI is likely pulling from to form its opinion of you. If an outdated Wikipedia page or a 3-year-old Reddit thread is hurting your sentiment, Abhord will highlight it.
• Knowledge Gaps: The platform identifies "Blind Spots"—areas where competitors are mentioned for specific features but your brand is ignored.
• Adjective Mapping: See the specific words AI models most frequently associate with your brand (e.g., "affordable," "complex," "innovative").

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6. Taking Action on Findings

Data without action is just noise. Use your Abhord findings to fuel your GEO strategy:

1. Update High-Authority Sources: If Abhord reveals that Perplexity is sourcing information from a specific industry blog, reach out to that blog to update your brand details.
2. Refine Your Content Strategy: If AI models fail to mention your new "AI-powered" feature, create more structured data and long-form content around that topic to increase its "weight" in future model updates.
3. Technical GEO: Use the "Recommendations" section to implement Schema.org markups and structured citations that make it easier for LLMs to parse your site during real-time web browsing.

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7. Tracking Progress Over Time

GEO is not a "one and done" task. AI models are updated constantly, and their "browsing" capabilities mean their knowledge of your brand can change weekly.

Use the Abhord tutorial features to schedule monthly or weekly "Pulse Checks." The "History" view allows you to see a trend line of your Sentiment and SOV.

• Did your recent PR campaign increase your Mention Rate?
• Did a product launch improve your Sentiment Score on Gemini?

By tracking these variables, you can prove the ROI of your GEO efforts to stakeholders and stay ahead of competitors who are still stuck in the era of traditional search.

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Conclusion: Mastering the Future of Search

Learning how to use Abhord for GEO optimization gives your brand a mathematical advantage in the age of AI. By moving beyond simple keywords and focusing on how LLMs perceive and recommend your entity, you ensure long-term visibility in the most important discovery channel of the decade.

Whether you are a startup looking to disrupt a category or an enterprise protecting your market share, Abhord provides the clarity needed to navigate the "black box" of AI.

Ready to dominate the AI search results? Request a demo with Abhord today and take control of your AI brand alignment.