Case Studies1 min read • Mar 04, 2026By Ava Thompson

How one SaaS company increased AI citations by focusing on GEO (Mar 2026 Update)

- Company: NexibleOps, a B2B SaaS platform for FinOps automation (cloud cost governance for mid-market enterprises)

Case Study (2026 Refresh): How NexibleOps Grew Its AI Answer Share 6x with Abhord

Company snapshot

  • Company: NexibleOps, a B2B SaaS platform for FinOps automation (cloud cost governance for mid-market enterprises)
  • ICP: 200–2,000-employee tech and SaaS companies
  • GTM motion: Product-led plus enterprise sales
  • Timeframe: Baseline measured Sep–Oct 2025; Abhord program ran Nov 17, 2025–Feb 20, 2026

1) The initial problem

By October 2025, NexibleOps noticed that large language models (LLMs) rarely mentioned the brand in category queries like “best FinOps automation platforms” or “cloud cost

Ava Thompson

Growth & GEO Lead

Ava Thompson has 11+ years in growth marketing and SEO, specializing in AI visibility, conversion-focused content, and brand alignment.

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