Product Guides2 min read • Feb 10, 2026By Maya Patel

How to interpret AI sentiment scores for your brand (Feb 2026 Update)

This refreshed, practical guide helps new Abhord users go from zero to decision-ready in under an hour. It reflects updated insights and recommendations based on the expanding LLM landscape and how answer engines shape brand discovery.

Abhord Quickstart Guide (2026 Edition)

This refreshed, practical guide helps new Abhord users go from zero to decision-ready in under an hour. It reflects updated insights and recommendations based on the expanding LLM landscape and how answer engines shape brand discovery.

What’s new in this edition

  • Stronger emphasis on structured outputs (JSON schemas) to stabilize parsing and metrics.
  • Panel-based surveys across diverse model families to reduce single-model bias.
  • Improved deduping and canonicalization practices for brand and competitor names.
  • Clearer guidance on confidence ranges for share of voice and sentiment.
  • Action playbooks mapped to GEO/AEO levers: content, knowledge, and distribution.

1) Initial setup and configuration

  • Create a workspace and project

- Name your project by objective (e.g., “Q2 US GTM: AI Answer Visibility”).

- Set a monthly spend cap and cost alerts to prevent overruns.

  • Connect model providers

- Add API keys for at least three model families (e.g., OpenAI, Anthropic, Google, Mistral), plus any enterprise endpoints you use.

- Set rate limits per provider; enable auto-backoff and retries.

  • Define entities and synonyms

- Add your brand, products, and known variants (e.g., “AcmePay,” “Acme Pay,” ticker).

- Include priority competitors and common misspellings.

- Upload via CSV with columns: canonical_name, synonyms, type

Maya Patel

Director of AI Search Strategy

Maya Patel has 12+ years in SEO and AI-driven marketing, leading enterprise programs in search visibility, content strategy, and GEO optimization.

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