Product Guides3 min read • Mar 19, 2026By Ava Thompson

How to interpret AI sentiment scores for your brand (Mar 2026 Update 8)

Get from zero to insights fast. This practical guide walks new Abhord users through setup, multi-LLM surveying, interpreting results, competitor tracking, and turning findings into action.

Abhord Quickstart Guide (2026 Refresh)

Get from zero to insights fast. This practical guide walks new Abhord users through setup, multi-LLM surveying, interpreting results, competitor tracking, and turning findings into action.

What’s new in this edition

Since the last release, Abhord added and refined several capabilities:

  • Cross‑model surveys now include consensus scoring (majority vote and pairwise ranking) and per‑model cost/latency reporting.
  • Mentions graph deduplication reduces noise from reposts and near‑duplicates, improving share‑of‑voice accuracy.
  • Sentiment analysis has been upgraded with a hybrid lexicon+embedding model and confidence scores.
  • Rolling 90‑day baselines and anomaly detection highlight meaningful movements vs. short‑term noise.
  • Competitor tracking templates, alert rules, and budget guardrails make ongoing monitoring simpler and safer.
  • New exports (CSV, JSONL) and webhook triggers streamline handoffs to BI tools and workflows.

1) Initial setup and configuration

1) Create a workspace

  • Name it clearly (e.g., “US Consumer SaaS 2026”).
  • Set timezone and data retention. Default 12 months is fine; tighten if you have compliance requirements.

2) Connect data sources

  • Social: X/Twitter, Reddit, YouTube comments.
  • Forums/news: product communities, HN, tech media.
  • Reviews: G2/Capterra/App Store/Play Store.
  • Web: crawl rules for owned domains and key media.

Tip: Start broad, then prune sources driving low‑quality mentions.

3) Define entities and aliases

  • Add your brand, product lines, and executives.
  • Provide aliases and common misspellings (e.g., “Acme AI,” “AcmeAI,” “Acme.AI”).
  • Map competitors and their product families now—you’ll reuse this in tracking.

4) Create topic and keyword sets

  • Group by use case (e.g., “pricing,” “latency,” “security,” “support”).
  • Include boolean logic and exclusions to cut false positives (e.g., exclude generic terms that collide with your brand name).

5) Permissions and governance

  • Roles: Admin (billing, sources), Analyst (query/surveys), Viewer (dashboards).
  • Enable PII masking and profanity filters if exporting to customer‑facing channels.

6) Budget guardrails

  • Set monthly token caps and job‑level limits for cross‑model runs.
  • Enable cost alerts in Slack/Teams and email.

7) Baseline and cadence

  • Choose a 90‑day rolling baseline for trend comparisons (recommended) and schedule weekly refreshes.

2) Run your first survey across LLMs

Goal: Compare how leading LLMs “see” your brand, competitors, and key topics right now.

1) Frame the question

  • Example: “How is Brand X perceived vs. Competitors Y and Z among developers discussing latency and pricing in North America?”

2) Build the survey

  • Select Topics: “latency,” “pricing,” “support.”
  • Entities: your brand + key competitors.
  • Time window: last 30 or 90 days (30 for speed,

Ava Thompson

Growth & GEO Lead

Ava Thompson has 11+ years in growth marketing and SEO, specializing in AI visibility, conversion-focused content, and brand alignment.

Ready to optimize your AI visibility?

Start monitoring how LLMs perceive and recommend your brand with Abhord's GEO platform.